With a reputation spanning over 100 years, we are an acknowledged leader in the sale of Topical Pain Relief products with Deep Heat sold in over 140 countries. As well as topical pain relief we also provide a range of specialised Health and Beauty products in the following categories: Lip Care, Skin Care, Nail Care, Laxatives and Pregnancy Testing kits.

The Mentholatum Company

Situated in Melbourne, Australia, the Mentholatum Company Ltd specialises in the manufacture and supply of high quality healthcare products. Our products span a diverse range of categories including topical pain relief, skin care, lip care, laxatives, home pregnancy tests and nail care. We pride ourselves in providing high quality innovative products that will delight our consumers and exceed their expectations.

The Mentholatum Story

The Mentholatum Company, Inc. was founded in 1889 in Wichita, Kansas, by Mr Albert Alexander Hyde together with his pharmacist friends to produce medicines. After 4 years of research, they successfully developed “MENTHOLATUM Ointment” which had the properties of relieving pain, easing itch, curing cold and soothing insect bites, and was widely recommended by doctors & medical outlets. It instantly became an indispensable medicine of high reputation throughout the U.S at that time.

Mr Hyde supported church missionaries to work overseas by donating Mentholatum Ointment. This is how the product gained acceptance worldwide. At that time, MENTHOLATUM sold very well in China, Japan and even in India. It had a factory established in Shanghai to cope with the rising demand back then. Prompted by his altruistic ideal, Mr. Hyde donated his shares of the Mentholatum Co. to the church. Later on, his four sons in pursuit of their father’s interest, purchased the company back and continued with the business.

Mentholatum Today

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. Now The Mentholatum Company Inc. is a manufacturer and marketer of non-prescription drugs and healthcare products. Its headquarters are in Orchard Park, New York, U.S.A. with operations in UK (Scotland), Australia, South Africa, Canada, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R. China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries.

The Mentholatum Company was family owned for 99 years, until 1988 when it was acquired by Rohto Pharmaceutical Co. Ltd. of Osaka, Japan.

Rohto is a major player in the Japanese pharmaceutical market with top selling products in the Eye Care, Topical and Stomach Relief categories. As a world leading manufacturer and marketer of eye drops, the ROHTO name is synonymous with quality consumer healthcare products. The combined ROHTO group of companies has established operations in 13 major markets, with marketing/distribution agreements in more than 150 countries globally.

In addition to assuming an active role in the community and being responsible corporate citizens, the ROHTO group of companies prides itself in being able to create excellent products that transcend all borders, supporting the desire of people around the world for a healthy life.