Who we are
We are a trusted global brand dedicated to giving people the confidence and inspiration they need to achieve their wellness potential by manufacturing and marketing effective, innovative and accessible healthcare products. Our Australasian site located in Melbourne is the home of many iconic brands including Deep Heat, Hada Labo, Alpha Keri and Laxettes. Here we produce, pack and distribute our brands all around the country as well as internationally.
Our consumers are at the heart of all we do. Underpinned by our passion for innovation, we are committed to creating meaningful products and solutions using the latest technology, ingredients and packaging while ensuring we engage in sustainable business practices.
With over 100 hundred years of experience in supporting people’s health, we are specialists in topical pain relief, joint health, muscle health, as well as skin care and gut health.
Values we practice
We don’t just talk about our values – we live them. Our integrity not only allows us to encourage the best from our team, and also allows us to produce the best products.
Trusting in each other is fundamental to communication and honesty. Our trust for one another ensures we don’t just speak – we listen, too.
To Be Our Best
We understand the importance of investing in our people - we provide the opportunity for our team to achieve their full potential, reach goals and enjoy coming to work everyday.
We're stronger together, which is why we collaborate and challenge each other daily. We value people, we value our partnerships, network and community.
The Mentholatum Story
Our story dates back to 1889 when Mr. Albert Alexander Hill founded Yucca Company in Kansas, USA. After four years of research, Hyde along with his 4 pharmacist friends successfully launched the Mentholatum Ointment which was designed to relieve pain, ease itching, cure the common cold and soothe insect bites. The Mentholatum Ointment quickly grew popular and was widely recommended by doctors and medical outlets of the time, becoming an indispensable medicine of high reputation in the US. Following the launch of the ointment, in 1895 the name Mentholatum was official registered which is a combination of menthol (mint) and petrolatum (paraffin oil). In 1906, the Yucca Company was dissolved and replaced by Mentholatum.
Hyde went on to establish a factory in Shanghai after his work with missionaries resulted in increased demand for the ointment in China, Japan and India. Motivated by his altruistic beliefs, Hyde donated his shares of the Mentholatum Company. Later on, his four sons in pursuit of their father’s interest, purchased the company back and continued with the business.
Since then, Mentholatum has flourished from a small purveyor of ointments and toiletries into a global health and wellness company, manufacturing and marketing quality products around the world. Now, The Mentholatum Company is headquartered in New York, U.S.A. with operations in 20 countries across the globe.
After 99 years as a family owned business, Mentholatum was acquired by Rohto Pharmaceutical Co. Ltd. of Osaka, Japan in 1988. Founded in 1899, Rohto pioneered over the counter medicines and consumer healthcare products. It is now the second largest health company in Japan - establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, eyecare, cosmetics, skincare and healthcare products.
Committed to maintaining Mentholatum’s values, and preserving its integrity in the pharmaceutical industry, Rohto has been able to drive continues innovation in the Mentholatum group of brands. In Australia and many other countries around the world, the Mentholatum family of products has earned a reputation of high quality and value by keeping the needs of our consumers at the forefront of everything we do.