Mentholatum Australia

Our community partnership with Berry Street



The Alpha Keri brand is built around providing gentle therapeutic skincare for the whole family. We believe that all Australians deserve to have a safe and happy environment to call home, this is why we have partnered with Berry Street.

Did you know family violence is the number one cause of homelessness for women and children? ¹

Berry Street has been providing support for families for over 140 years and is one of Australia’s largest independent family service organisations. They believe that children, young people and families should be safe, thriving and hopeful. We could not agree more with this important purpose. The Organisation has a strong focus on reorientating the child and family system, family violence services and education system towards early intervention and prevention. This is realised through the following support programs and services:

  • family violence support services
  • education services, including the Berry Street Education Model and Berry Street School
  • trauma services, including our Victoria-wide therapeutic service, Take Two
  • out-of-home care
  • parenting and family services.

Alpha Keri will be supporting Berry Street with product samples, partnership awareness and sales driving initiatives. We’re also conducting grass roots campaigns in our Head Office fun runs.

Our team is passionate about this partnership:


"Donating to Berry Street helps them to continue their vital work caring for mothers and infants experiencing family violence. I feel privileged to be playing a part in this important work"

Victoria Police attend a family violence incident every six minutes², that statistic resonates with all of us at Alpha Keri and we’re committed to doing something about it:


"The initiatives and values that Berry Street stand for are particularly important to me and my local community as we have been impacted by the ongoing tragedy and grief that is the outcome of domestic violence"

1. Family, domestic and sexual violence in Australia, AIHW, 2018
2. Child witness of family violence, Melbourne Crime Statistics Agency, 2020