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We're Celebrating 135yrs!

The Mentholatum Story

As you explore Mentholatum's rich history, you're witnessing a pharmaceutical leader celebrating its 135th anniversary. Renowned for its excellence in health products, especially in topical and respiratory treatments, the company's commitment to innovation and global consumer care has ensured its longevity and success.

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1889

Our story dates back to 1889 when Mr. Albert Alexander Hill founded Yucca Company in Kansas, USA.
The inscription on the back of photo: "First 50 gross order of Mentholatum”
George Simons, in his younger days, ready to load the same."

1895

The Mentholatum Ointment quickly grew popular and was widely recommended by doctors and medical outlets of the time, becoming an indispensable medicine of high reputation in the US. Following the launch of the ointment, in 1895 the name Mentholatum was official registered.

1903

In 1903, launched Mentholatum in New York, USA

1906

In 1906, the Yucca Company was dissolved and replaced by Mentholatum.

The Laxettes Paige company begins manufacturing Laxettes, a chocolate based laxative in Richmond VIC.

FUN FACT!

Who knows what the word Mentholatum is made up of? 

It's a combination of menthol (mint) and petrolatum (paraffin oil). 

1917

Advertising was influenced by the First World War and nurse became a popular character in society at that time. Therefore, nurse as a popular element was used in advertising design and graphic design.

1920

The Niagara Street plant in the works.

1940

Mentholatum Plant in England.

1956

Launched Deep Heat in Australia.

The year of the Melbourne Olympic Games.

1970

Lorem ipsum

1988

After 99 years as a family owned business, Mentholatum was acquired by Rohto Pharmaceutical Co. Ltd. of Osaka, Japan in 1988. Founded in 1899, Rohto pioneered over the counter medicines and consumer healthcare products. 

1989

Celebrated 100 Years of Mentholatum.

2003

Acquisition of the Alpha Keri brand from Bristol-Myers Squibb for Australia and NZ

2004

Launched Hada Labo in Japan!

Global acquisition of the Oxy brand – introduced to Australia in 2005

2024

This year we celebrate 135 amazing years of history.

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ICE

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HADA LABO TOKYO

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ALPHA KERI

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LAXETTES

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DEEP HEAT

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NATURAL INSTINCT

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CONFIRM

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PROPOVIR

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OXY

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STOP 'n GROW

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